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Intensifying the European high-end market, the Lovol Yellow shines brightly at the BMW exhibition

2025/12/17    Source:    Author:Anliang Wang  Page views:0


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At the 2025 BMW exhibition in Germany, Lovol Heavy Industries won the favor of many European dealers with its innovative product design and reliable product performance. During the exhibition, the company reached strategic cooperation with construction machinery agents from Germany, France, Italy and other countries, signed multi country agency agreements, and signed product procurement contracts on site. European customers highly praise the tailless design, boom lateral displacement technology, and high-efficiency and environmentally friendly characteristics of the electric motor type of the Lovol micro excavator products, and multiple distributors have expressed their willingness to deepen cooperation.  
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Through in-depth communication with our partners at this exhibition, we have become even more determined to deeply cultivate the European market, "said Lang Junyu, Chairman of Lovol Heavy Industries." Next, the company will integrate the group's advantageous resources and fully promote the implementation of three core strategies: continuously increasing investment in European research and development, comprehensively improving the construction of European service networks, and focusing on strengthening the cultivation of localized talents, in order to accelerate the localization strategy layout in the European market
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"The exhibition discussions with partners reinforced our commitment to expanding in the European market."

"Moving forward, the company will integrate the Group's premium resources to fully advance the implementation of three core strategies: continuously increasing R&D investment in Europe, comprehensively improving the development of European service networks, and intensifying efforts in localized talent cultivation—thereby accelerating the localized strategic expansion in the European market."


Lovol Heavy Industries continues to increase investment in European research and development centers, forming a professional team to conduct in-depth analysis of European market demand. By integrating the advantages of China's supply chain with the localization needs of Europe, we aim to develop more efficient and energy-saving products that meet European standards. The electric excavator FR18F-E and compact loader FL918 models showcased at the exhibition are the results of research and development aimed at the special working conditions of the European market.
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To ensure timely service support for European customers, Lovol Heavy Industries has established parts reserve centers in more than ten countries including Italy, Germany, and France to achieve rapid supply. The company provides efficient and reliable service guarantees for European customers through 24/7 real-time response, problem solving within 24 hours, and one-time service in place.
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Lovol Heavy Industries attaches great importance to the construction of localized service capabilities in Europe and provides systematic training for local distributors. Through various forms such as theoretical lectures and practical exercises, comprehensively enhance the professional skills of the dealer team in product maintenance, fault diagnosis, and other aspects. At the same time, leveraging digital platforms to achieve efficient communication and technology sharing with overseas partners.
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Firm direction, firm steps. Every step taken today is measuring the distance that Chinese brands have taken towards the world. Lovol Heavy Industries will always be customer-oriented, driven by technological innovation, and deeply cultivate in Europe, a land full of opportunities and challenges. Make 'Lovol Yellow' not only a scenery at the exhibition, but also a banner in the European market. On the journey of globalization, Lovol Heavy Industries is moving towards higher goals, allowing the world to witness the power and charm of China's intelligent manufacturing.
The 2025 BMW exhibition in Germany is currently in full swing

Welcome to the FN.320/1F Lovol Heavy Industries booth

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